This entry Residence Appliances Market Siemens, Motorola, Galanz and other consumer electronics giant launched the “downsizing” campaign on standard appliances “virtual swelling syndrome” and huge profits, launched a blistering attack patients.
Recently, Siemens, Motorola, Galanz, Canon, Panasonic and other home appliance giants have launched the trend in 2005 on behalf of the “one crucial” new fashion, in significantly lower costs whilst significantly enhancing the efficiency of buyers to “practical, basic, efficient and economical” for the product characteristics, to the conventional flashy, features redundant, high cost, the concept of profiteering launched a “downsized”, severely hit the conventional residence appliances, “virtual swelling illness “or profits-based appliances,” mask “, causing buyers applauded.
Extra functions into appliances profit killer
The typical life of a microwave oven 8 to 10 years, microwave formally entered the Chinese market place for only about 10 years, urban market is ushering in the 1st wave of replacement, even though the secondary and tertiary markets for the initial time to purchase The potential is also enormous. Because the digital wave stove Galanz take the lead in promoting “1 crucial” new technology since the Panasonic player, Canon fax key producers are now providing “one important” new fashion, and even China Unicom Guangdong and Guangdong Mobile has this year for the Group users, launched PTT services, “PTT” intercom phone, cause Nokia, Siemens, Motorola have launched the “PTT” intercom phone, “1 important” as simple household appliances in 2005 the initial common word. Dealers also have to prepare all through the New Year and Spring Festival and the scramble for “PTT” wave stove and intercom phones. Those fancy additional characteristics not only greatly increased the expense of manufacturing producers, but also enhance consumer spending, a swallow the greatest black hole appliance business profit margins.