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Editor’s Note: Dow Chemical is one of the world’s 5 hundred in recent years, rapid development in China, for the understanding of industry method in China, Dow Chemical, HC Network Editor lately interviewed Dow Chemical (China) Investment Co., Ltd. functional fluids Division Asia Pacific Marketing and advertising Manager Mr. Jin Wei.

Dow Chemical Mr. Jin Wei HC Network: Dow covers many locations, we introduce you to the framework and functions of Dow Chemical in the Dow in the fluid department affiliation?

Jin Wei: Thank you HC Network for giving me this chance to introduce products and architecture Dow Chemical, Dow Chemical is divided into two blocks, 1 is the standard chemicals, 1 is a special chemical.

Basic chemicals that Dow Chemical has also successfully run the project, the important to joint venture Cooperation Project to enrich the project and expand the product range of items. Specialty Chemicals is the Dow has been working to the direction of development, such as the form of market-Items to expand organization development, and provide customers with total solutions for the business model of the MFB (MarketFacingBusiness) new company. We call this sector of functional fluids sector, is subordinate to the Ministry of specialty chemicals, is a enterprise in Asia and in China, the rapid development of the department. Part of this item with a few large company. One is the UCON particular lubricants, product applications, which includes machine building, metallurgy, aerospace and other fields, primarily to supply reliable operation of machinery merchandise, even though decreasing chemical emissions and waste treatment the second component of the goods incorporate high temperature thermal oil / low temperature contains cold liquid, widely used in food, beverage and pharmaceutical industries, the product brand known as DOWTHERM, this brand has a high reputation in Europe and the United States market place, a lot of market professionals and project designers to design to Refrigeration When the method will be the initial selection, in the Chinese industry is also a effectively-identified brands, several authorities will be referred to when talking about heat-conducting oil, “Dawson Oil” as the market generally known The third product is the air de-icing fluid, the products offer safety and security of air operations, but also a very environmentally friendly chemicals. In summary, we supply three major categories of items, these three items in China, is widely used in several fields.

HC Network: In current years, numerous famous international organizations have also entered the Chinese industry, then the Dow has what the Chinese industry technique? China’s marketplace share for Dow in what position?

Jin Wei: Dow Chemical is a U.S. based business, the crucial nonetheless in Europe and the United States market share, sales, sales in the Asia Pacific region accounts for only ten percent of the entire business, the organization ratio is also smaller. But the company’s Asia-Pacific market as a high growth region for strategic investment. Several people may possibly realize the industry, Dow has invested in several factories in China, including investment in construction in Zhangjiagang a lot of world-class production line. Dow established in Shanghai, the new Dow Center (DowCenter), the business can accommodate 1,600 individuals, data, technology development and related management of logistics department to serve the Chinese marketplace. This also represents Dow attaches great importance to the Chinese market, the growth of the Chinese market place with high expectations. On our Goods, we focus on three aspects: first is the expansion of item lines, in addition to our fundamental chemical products, we will introduce more in the Chinese industry, Dow environmentally friendly items, and China grow together second is for company expansion to human factors, such as the employment of a dynamic and pioneering team, such as China and study institutions, government departments, technical cooperation, to China a lot of new technology, new projects provide ancillary services, which includes in the media, the exhibition for the brand promotion third of our plant in Malaysia, the technological transformation of the Chinese market allows us to offer better merchandise and services. These are the Chinese industry expectations, hopes and commitments.